Boston Beer Company, Inc.

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International Guild of Hospitality & Restaurant Managers

Boston Beer Company, (NYSE:SAM)

The Boston Beer Company, Inc., incorporated in 1995, is a craft brewer in the United States . In fiscal 2001, Boston Beer sold 1,137,430 barrels of its proprietary products (core brands) and brewed 27,400 barrels under contract (non-core products) for third parties.

During 2001, the Company produced a total of 16 beers under the Boston Beer Company name, one beer under the Oregon Beer and Brewing Company name, two cider products under the HardCore Cider Company name and two alternative malt beverage products under the Twisted Tea Brewing Company name. Boston Beer produces malt beverages and cider products at Company-owned breweries and under contract. The Company-owned breweries are located in Cincinnati , Ohio , and Boston , Massachusetts . The Company brewed its beer under contract at four breweries during 2001 (located in Eden , North Carolina ; Tumwater , Washington ; Rochester , New York , and Lehigh , Pennsylvania ).

The Company's beer products are primarily positioned in the Better Beer category of the beer industry, which includes craft beers and most imports sold at premium prices. Better Beers are full-flavored with higher-quality hops, malted barley, yeast and water, but without adjuncts such as rice, corn or stabilizers, and without water dilution used in mass-produced beer. With the support of its sales organization, the Company strives to increase brand awareness through point-of-sale, advertising and promotional programs.

The Boston Beer Company's product strategy is to create and offer a variety of traditional beers and other alcoholic beverages with a focus on promoting the Samuel Adams product line. The Company's Samuel Adams Boston Lager accounts for the majority of its sales. As of December 29, 2001, continuing styles comprised Samuel Adams Boston Lager, Samuel Adams Boston Ale, Samuel Adams Cream Stout, Samuel Adams Triple Bock, Samuel Adams Cherry Wheat, Samuel Adams I.P.A, Samuel Adams Pale Ale, Samuel Adams Light, Samuel Adams Weiss Beer, Samuel Adams Utopias MMII, Seasonal Beers, Samuel Adams Double Bock, Samuel Adams Octoberfest, Samuel Adams Winter Lager, Samuel Adams Summer Ale, Samuel Adams Spring Ale, HardCore Crisp Hard Cider, HardCore Golden Cider, Alternative Malt Beverages, Twisted Tea and Twisted Tea Raspberry.

The Company continuously evaluates the performance of its various beer and cider brands and the rationalization of its product line, as a whole. Periodically, the Company discontinues certain styles. Brands discontinued during 2001 include Samuel Adams Golden Pilsner and Oregon Original India Pale Ale. Certain products discontinued in previous years may be produced for the Company's seasonal variety packs. During 2001, Samuel Adams Cranberry Lambic and Old Fezziwig were produced and included in the Samuel Adams Winter Classics variety pack.

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