AFC Enterprises

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International Guild of Hospitality & Restaurant Managers

6 Concourse Pkwy., Ste. 1700
Atlanta , GA 30328-5352
Phone: 770-391-9500
Fax: 770-353-3074
http://www.afc-online.com

AFC Enterprises, Inc. operates, develops and franchises quick-service restaurants (QSRs), bakeries and cafes, primarily under the trade names Popeyes Chicken & Biscuits, Church's Chicken, Cinnabon, Seattle 's Best Coffee and Torrefazione Italia Coffee. As of December 30, 2001 , AFC operated and franchised 3,857 restaurants, bakeries and cafes in 47 states, the District of Columbia , Puerto Rico and 33 foreign countries. The Company also sells specialty coffees through wholesale and retail distribution channels under the Seattle Coffee brands. Popeyes is a QSR engaged in the Cajun foods segment of the industry; Church's serves traditional southern fried chicken; Cinnabon is a cinnamon roll bakery QSR concept; Seattle Coffee operates 176 cafes in the United States; Seattle’s Best Coffee is a domestic specialty coffee brand, and Torrefazione operates retail cafes in Boston, Chicago, Dallas, Portland, San Francisco, Seattle and Vancouver.

Popeyes Chicken & Biscuits

Founded in New Orleans , Louisiana , in 1972, the Company's Popeyes brand is engaged in the Cajun segment of the QSR industry. Popeyes' position is driven by its signature Cajun fried chicken. As of December 30, 2001 , Popeyes had 1,620 restaurants worldwide. As of December 30, 2001 , Popeyes restaurants were located in 42 states, the District of Columbia , Puerto Rico and 20 foreign countries.

Church's Chicken

Founded in San Antonio , Texas , in 1952, AFC's Church's brand is one of the oldest QSR systems in the United States . As of December 30, 2001 , Church's had 1,517 restaurants worldwide. Church's restaurants focus on serving traditional southern fried chicken in a simple, no-frills restaurant setting. As of December 30, 2001 , its restaurants were located in 27 states, Puerto Rico and eight foreign countries.

Cinnabon

Founded in 1985, the Company's Cinnabon brand is a cinnamon roll bakery QSR concept. As of December 30, 2001 , Cinnabon had 544 bakeries worldwide. Cinnabon has built a reputation for serving fresh, aromatic, oven-hot cinnamon rolls made with Indonesian cinnamon and topped with a sweet, rich cream cheese-based frosting. Some of Cinnabon's new product offerings include the Caramel Pecanbon, Caramel Frosted Applebon and CinnabonStix. CinnabonStix is a portable product that complements Cinnabon's other products and is targeted to on-the-go consumers. In addition to baked goods, Cinnabon offers a variety of proprietary beverages, including the Mochalatta Chill, a mocha-flavored cold coffee beverage, and Seattle 's Best Coffee, which is served in approximately 300 bakeries. As of December 30, 2001 , Cinnabon bakeries were located in 40 states, the District of Columbia , Puerto Rico and 15 foreign countries.

Seattle Coffee

Seattle Coffee Company was created as a result of combining Seattle's Best Coffee, Inc. and Torrefazione Italia, Inc. in May 1994. As of December 30, 2001 , AFC had 176 cafes in the Seattle Coffee system, 155 of which are Seattle 's Best Coffee cafes and 21 of which are Torrefazione Italia Coffee cafes, and 4,208 wholesale accounts with approximately 7,200 points of distribution. The Company's coffee cafes are located in 18 states and eight foreign countries. AFC select Arabica beans, which come from various growing regions of the world. As of December 30, 2001 , the Company operated 19 regional wholesale offices throughout the United States .

Seattle's Best Coffee

Founded in 1970, Seattle's Best Coffee markets several coffee house blends under names, such as Seattle's Best Blend, Post Alley Blend, Saturday's Blend, Portside Blend and Henry's Blend. Each blend has a different flavor, allowing Seattle 's Best Coffee to appeal to a broad range of taste preferences. As of December 30, 2001 , the Company's 56 domestic Company-operated Seattle 's Best Coffee cafes were located primarily in California , Illinois , Oregon and Washington . Seattle 's Best Coffee is also being sold in approximately 300 Cinnabon bakeries. AFC's 50 international franchised cafes were located primarily in Japan, the Philippines and Saudi Arabia . The Company has 26 franchised coffee cafes in Japan . In addition, AFC has begun to franchise Seattle 's Best Coffee cafes for operation in airports.

Torrefazione Italia Coffee

The Company's Torrefazione Italia Coffee brand was founded in 1986. These classic Italian coffees are known for their full bodied, highly aromatic and intense flavor. The Company's Torrefazione Italia Coffee retail cafes are located in metropolitan cities, such as Boston, Chicago, Dallas, Portland, San Francisco, Seattle and Vancouver, and are located in venues such as urban, central business districts, office complexes and high-end malls.

Wholesale Coffee Operations

The Seattle's Best and Torrefazione Italia wholesale coffee operations sell AFC's coffee primarily to supermarkets and other foodservice retailers, including hotel chains, fine restaurants, specialty coffee retailers, espresso carts and theaters. Some of the Company's major wholesale accounts include Eddie Bauer, Hilton Hotels, Royal Caribbean Cruise Lines, Sodexho, Aramark and Alaska Airlines. The Company's Seattle 's Best Coffee is also distributed to supermarkets throughout the Pacific Northwest and other parts of the country. This brand has achieved a high degree of penetration in the Pacific Northwest with settings in most major supermarkets, including QFC, Safeway, Albertson's and Ralph's. In addition, the Company successfully introduced Torrefazione Italia Coffee into supermarkets in 1995, and this brand is now carried in several high-end chains and independent supermarkets in Oregon and Western Washington .

The Company competes with KFC, Auntie Anne's, The Great American Cookie Company, T.J. Cinnamon's, Mrs. Fields, Starbucks, Kraft Foods, Procter & Gamble and Nestle.

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