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Chart House
Enterprises, Inc. and its subsidiaries operated 46 restaurants, consisting of 40
Chart House restaurants, one Peohe's restaurant and five Angelo and Maxie's
steakhouses, as of December 25, 2000. The Angelo and Maxie's steakhouse concept
was acquired in April 1999. The Company was incorporated on July 25, 1985.
Chart House operations commenced in 1961 with the opening of the first Chart
House in Aspen, Colorado, by a predecessor of the Company. Chart House
restaurants are full-service, casual seafood dinner houses, with a menu
featuring fresh fish and seafood, as well as steaks, chicken and prime rib. Many
of the Chart House restaurants feature a salad bar where the customer prepares
his or her own salad and selects from various appetizers.
The Company opened its Peohe's restaurant in January 1988 in Coronado,
California, overlooking San Diego Bay and the San Diego City skyline. Although
similar to the Company's Chart House restaurants in many respects, Peohe's
opened under a different name, in part to minimize confusion and competition
with other nearby Chart House restaurants, and also to provide Chart House
management a suitable vehicle for experimentation and development of different
menu items, restaurant design and operating concepts. Peohe's has a more
extensive and higher priced menu, higher level of service and greater variety of
cooking techniques than the typical Chart House restaurant. In 2000, the
restaurant introduced a full service sushi bar.
In April 1999, the Company acquired the Angelo and Maxie's steakhouse in New
York, New York. Angelo and Maxie's is a smoke-friendly establishment that sells
a revolving selection of premium cigars at the restaurant. The Company places
great emphasis upon the location, exterior and interior design of each
restaurant. Each restaurant is designed to fit within and complement its
surroundings. A significant remodeling program of Chart House restaurants
commenced in 1998.
Alcoholic beverages are available at all locations. The sale of alcoholic
beverages accounted for approximately 23% of the revenues generated during each
of the past three years.
Operations
Each restaurant is managed by one general manager, and between two and seven
assistant managers, depending on the operating characteristics and size of the
restaurant. On average, general managers possess approximately five years
experience with the Company. Each general manager is required to comply with an
extensive operations manual that contains procedures to ensure uniform
operations, consist products and service and proper accounting for restaurant
operations. The general manager and his or her assistants are responsible for
training restaurant employees under a training program managed by the Company's
Director of Training. Assistant managers generally are required to participate
in a comprehensive management development program that emphasizes the Company's
operating strategies, procedures and standards. The aim of this program is to
provide each manager with the tools needed to thrive in progressive management
assignments.
The Company's long-term strategies include expanding both the Chart House
concept and the Angelo and Maxie's concept. This plan includes opening two
Angelo and Maxie's in 2001 (West Palm Beach, Florida and Reston, Virginia). The
Company's focus in 2001 will be to maximize its investment in the five new
Angelo and Maxie's locations that will exist outside of New York City, where two
Angelo and Maxie's restaurants are located.
When identifying and developing future restaurant sites, the Company places
emphasis on a potential site's physical location. Trade area demographics,
traffic volume, visibility and accessibility are all key performance indicators
analyzed by management. Sales and profit projections are then prepared to
determine whether the economics of investment are sound. The Company accords
great importance to the selection of, and coordination with, the architect to
ensure that the proposed restaurant structure fits the Company image. Senior
management is involved extensively in each facet of the site selection process.

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1999-2000 International Guild of Hospitality and Restaurant Managers
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Disclaimer:
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and does not construe a recommendation and/or endorsement by IGHRM or its
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