Checkers

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International Guild of Hospitality & Restaurant Managers

Checkers Drive-In Restaurants, Inc. is in the business of operating and franchising Checkers Restaurants and Rally's restaurants. The Company operates a chain of double drive-thru restaurants in the United States. Checkers Drive-In has developed and owns a comprehensive system for developing and operating double drive-thru restaurants, which includes trademarks, building designs and layouts, equipment, ingredients, recipes and specifications for authorized food products, methods of inventory control and certain operational and business standards.

As of December 31, 2001, there were 821 restaurant locations, consisting of 235 Company-owned restaurants and 586 franchisee-owned restaurants. Of the 821 locations, 404 are Rally's restaurants operating in 17 different states and 417 are Checkers restaurants operating in 22 different states, the District of Columbia, Puerto Rico and the West Bank in the Middle East. Three of the owned restaurants are owned by joint venture partnerships in which Checkers Drive-In has a 50%, 51% and 75% ownership interest. Checkers was founded in 1986 and Rally's was founded in 1985.

Checkers Drive-In operates under two brands: Checkers and Rally's Hamburgers. The Company's operating concept for both brands are very similar and include offering a limited menu, utilizing restaurant design that features a double drive-thru, providing fast service using a double drive-thru design for its restaurants and a computerized point-of-sale system that expedites the ordering and preparation process and offering food and drinks made fresh to order at a fair price. Checkers Drive-In's primary strategy is to serve the drive-thru and take-out segment of the quick-service restaurant industry.

The menu at Checkers is a hamburger product line, including the original 1/4 pound all Champ Burger, a fully dressed and seasoned made-to-order burger; all white-meat chicken sandwiches; all beef hotdogs, including chili-cheese dogs; Checkers Famous Fries; Coca-Cola soft drinks, and super thick shakes. The menu at Rally's is a hamburger product line, including the signature Big Buford, a fully dressed double cheeseburger; all white-meat chicken sandwiches; all beef hot dogs, including chili-cheese dogs; Rally's seasoned fries; Coca-Cola soft drinks, and super thick shakes. The limited menus are designed to deliver a high speed of delivery. The Company is engaged in product development research and seeks to enhance variety through many limited-time-only product promotions throughout the calendar year.

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