Cheesecake Factory

The Cheesecake Factory Incorporated operates 50 upscale, full-service, casual dining restaurants under The Cheesecake Factory mark in Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Missouri, Nevada, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Texas, Washington and Washington, DC. The Company also operates two upscale casual dining restaurants under the Grand Lux Cafe mark in Los Angeles, California and Las Vegas, Nevada; one self-service, limited menu "express" foodservice operation under The Cheesecake Factory Express mark inside the DisneyQuest family entertainment center in Orlando, Florida; and a bakery production facility. The Company also licenses three bakery cafes under The Cheesecake Factory Bakery Cafe mark to another foodservice operator. The term "restaurants" includes both The Cheesecake Factory and Grand Lux Cafe concepts, and excludes the one "express" location and the three licensed bakery cafes. Total restaurant sales represented 92.7%, 92.9% and 92.2% of its total revenues for fiscal 2001, 2000 and 1999, respectively.

The Company's menu consists of approximately 19 pages and features approximately 200 items including appetizers, pizza, seafood, steaks, chicken, burgers, specialty items, pastas, salads, sandwiches and omelets. Examples of menu offerings include Tex-Mex Eggrolls, Roadside Sliders, Crusted Chicken Romano, Shrimp Scampi, Cajun Jambalaya Pasta, Santa Fe Salad, Orange Chicken and Caribbean Steak. Dessert sales represented approximately 15% of total restaurant sales for fiscal 2001, 2000 and 1999. The sale of alcoholic beverages represented approximately 13% of total restaurant sales for fiscal 2001, 2000 and 1999.

In May 1999, the Company opened its first Grand Lux Cafe at the Venetian Resort-Hotel-Casino in Las Vegas , Nevada . Grand Lux Cafe is an upscale, casual dining concept that offers unique global cuisine in an elegant but relaxed atmosphere. The menu at Grand Lux Cafe offers approximately 150 menu items including appetizers, pasta, seafood, steaks, chicken, burgers, salads, specialty items and desserts. Examples of specialty menu offerings include Slow Roasted Lamb Shank, Chicken Venetian, Seared Rare Ahi Tuna Tostadas, Tuscan Bread Salad and Miso Glazed Salmon. A full-service bar and bakery are also included in the concept. Its location in the Venetian Resort-Hotel-Casino is open 24 hours a day and also serves a breakfast menu. Based upon the initial success of the concept in Las Vegas, the Company opened a second Grand Lux Cafe at the Beverly Center in Los Angeles in November 2001, and plans to open an additional Grand Lux Cafe in Chicago during fiscal 2002, in order to more fully evaluate the concept's future expansion potential.

The Company's operations originated in 1972 as a producer and distributor of high quality cheesecakes and other baked desserts. The creation, production and marketing of quality cheesecakes and other baked desserts remain a cornerstone of its brand identity. At its bakery production facility in Calabasas Hills , California , the Company produces approximately 50 varieties of cheesecake based on its proprietary recipes. Some of its popular cheesecakes include the Original Cheesecake, White Chocolate Raspberry Truffle, Chocolate Peanut Butter Cookie-Dough, Kahlua Cocoa Coffee, Dutch Apple Caramel Streusel, Fresh Strawberry and Triple Chocolate Brownie Truffle. Other popular baked desserts include chocolate fudge cake, carrot cake, blackout cake and apple dumplings. In the aggregate, its bakery production facility currently produces approximately 300 product SKUs (store-keeping units).

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