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International Guild of Hospitality & Restaurant Managers

Chicken Kitchen Corp

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Chicken Kitchen Corp. owns and operates five restaurants in leased premises featuring marinated grilled chicken and other menu items. Additionally, as of October 30, 2000, the Company has sold 15 franchises. All restaurants operate under similar proprietary trade and service marks, including design and distinctive logos and trade dress. Chicken Kitchen Corporation was originally incorporated in November 1994 as Chicken Acquisition Corporation (CAC).

Restaurant Operations

The Company's restaurants feature a menu focused on marinated grilled chicken served whole, in halves or in quarters, and grilled boneless chicken breasts, served in a variety of sandwiches, salads and platters. Chicken Kitchen believes that the focus on grilled chicken capitalizes on the current consumer preference for healthier, lower-fat foods. The focused menu also facilitates the consistent preparation of fresh, high quality foods, the execution of efficient customer service and the accurate replication of the concept in new locations.

The Company's restaurants use fresh whole chickens, top grade produce and freshly prepared rice, salads, soups, and homemade sauces and dressings, which are prepared fresh daily in each restaurant. Chicken Kitchen maintains stringent quality standards for the preparation and service of all food items. The Company believes that the menu emphasis on freshness and quality, as well as its focus on grilled chicken, will appeal to an increasingly health-conscious consumer who desire a wholesome and healthy alternative to the fare served at other quick-service restaurants.

The restaurants deliver value by providing generous portions of wholesome, flavorful food at economical prices. The Company emphasizes value with menu prices typically in line with prices of comparable menu items offered by other quick-service restaurants and frequently less than comparable menu items found in full service establishments.

A premium is placed on quick-service and customer convenience. The restaurants are typically open for lunch and dinner, seven days a week from 11:00 a.m. to 10:00 p.m. In addition to eat-in service, all the restaurants offer take-out, delivery and catering services to accommodate the varied schedules of families, business people, students and other time-sensitive individuals. Prompt, accurate and courteous service is a priority in each mode of food delivery. In addition, the menu offers a variety of portion sizes to accommodate a single customer, family or large group.

The Company's restaurants feature an attractive interior decor and exterior design that is easily replicable in its multi-unit system. While each restaurant has a similar appearance, the restaurants' design is sufficiently flexible to accommodate a variety of available sites. The restaurants are also designed to conveniently serve a high volume of customer traffic while retaining an inviting, casual atmosphere.

Franchise Program

Fifteen franchises have been sold through October 2000, one of which was sold prior to fiscal year end March 31, 1999. The primary criteria considered by the Company in the review and approval of franchisees is prior experience in operating restaurants or other comparable business experience, and capital available for investment. The current franchise fee is $30,000, payable $15,000 on signing the Uniform Franchise Offering Circular (UFOC), and $15,000 when the premises lease is signed. The term of the franchise agreement is twenty years.

 

 

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Disclaimer:
The data included within the Financial section is solely for information  and does not construe a recommendation and/or endorsement by IGHRM or its members to invest funds with any of the companies listed. You are strongly urged to obtain professional advice with qualified individuals or corporations for any investments of funds.