Fresh Choice, Inc

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International Guild of Hospitality & Restaurant Managers

Fresh Choice, Inc., incorporated in 1986, is engaged in the restaurant business, operating 51 restaurants (47 restaurants under the Fresh Choice and Zoopa brand names and four under the Fresh Choice Express brand name) as of March 7, 2002. The Company operates 38 restaurants in California, four in the state of Washington and nine in Texas (including the four Fresh Choice Express restaurants).

Fresh Choice and Zoopa restaurants feature an extensive selection of healthy, high-quality, freshly-made specialty and traditional salads, hot pasta, pizza, hot baked potatoes, soups, fresh breads and muffins, frozen low-fat soft serve and other desserts, offered in a limited-service format. The Fresh Choice and Zoopa restaurants use fresh produce and high-quality ingredients in their menu offerings. Fresh produce is delivered several days per week to each restaurant, and all menu items are prepared on-site. To reinforce its commitment to freshness, many of the Company's food offerings are prepared in exhibition-style cooking areas throughout the day. Guests make their selections from salads, soups, baked potatoes, hot pasta, pizza, muffins, breads, bakery goods, fresh fruit, frozen low-fat soft serve and specialty desserts. Rotisserie chicken and related side dishes are served in several Texas and selected rural California locations.

Fresh Choice Express is a test concept designed as an extension of the Fresh Choice brand, and existing local Fresh Choice restaurants, where many of the food items are produced and delivered to the Express location. Three of the test locations are in office or hotel buildings providing breakfast and lunch, Monday through Friday. These restaurants allow a guest to choose from a grab and go menu or select from hot menu offerings, including grilled sandwiches, signature soups and baked potatoes. The fourth test location is in a mall and includes a fully branded licensed Starbucks retail store as an integrated element. The mall location is open seven days per week for breakfast, lunch and dinner. The menu features a selection of made to order salads, signature soups, baked potatoes and made to order grilled sandwiches. The licensed Starbucks retail store was opened under a licensing agreement between Fresh Choice, Inc. and Starbucks Coffee Company and offers handcrafted espresso beverages, drip coffee and a selection of freshly baked pastries. Additional licensed Starbucks retail store locations will be determined jointly between Starbucks Coffee Company and Fresh Choice, Inc.

To date, the Company has located its restaurants in regional malls, strip centers and freestanding locations. The Company's restaurants utilize a salad bar, with the cash registers placed at the end of the salad bar in most of the restaurants. The Company's restaurants range from 4,800 to 10,000 square feet, seating from 108 to 308 guests inside. The Company's average Fresh Choice restaurant is approximately 6,935 square feet and has inside seats for approximately 220 guests. In addition, many of the Company's restaurants provide limited outdoor seating. Most of the Company's restaurants are open seven days a week, typically from 11:00 a.m. to 9:00 p.m. Sunday through Thursday, and from 11:00 a.m. to 10:00 p.m. on Fridays and Saturdays.

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The data included within the Financial section is solely for information and does not construe a recommendation and/or endorsement by IGHRM or its members to invest funds with any of the companies listed. You are strongly urged to obtain professional advice with qualified individuals or corporations for any investments of funds.