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International Guild of Hospitality & Restaurant Managers
Good Times Restaurants Inc., organized in
1987, is the holding company of Good Times Drive Thru Inc., which is engaged in
the business of developing, owning, operating and franchising hamburger-oriented
drive-through restaurants under the name Good Times Drive Thru Burgers. During
2001, the restaurants' brand name, trademark and logo were changed to Good Times
Burgers & Frozen Custard to reflect a strategic repositioning of the Good
Times concept. Most of the Company's restaurants are located in the
The Company operates and franchises a total of 35 Good Times restaurants, of
which 34 are in Colorado, with 31 in the Denver greater metropolitan area, one
in Grand Junction, one in Silverthorne and one in Winter Park. There is one
franchised Good Times restaurant in
The menu of a Good Times Burgers & Frozen Custard restaurant is limited to
hamburgers, cheeseburgers, chicken sandwiches, french fries, onion rings,
milkshakes, soft drinks and frozen custard products. Each menu item is made to
order at the time the customer places the order and is not pre-prepared. The
hamburger patty is prepared with specially formulated and seasoned 100% USDA
approved beef, served on a 4 1/4 inch sesame seed bun. Hamburgers and
cheeseburgers are garnished with fresh lettuce, fresh sliced sweet red onions,
mayonnaise, mustard, ketchup, pickles and fresh sliced tomato. The cheese is
100% pure sharp American, thickly sliced. Other specialty hamburger toppings
include guacamole, bacon and proprietary sauces. The chicken sandwiches include
a spiced, battered whole muscle breast patty and a grilled spicy breast patty,
both served with mayonnaise, lettuce and tomato. Fresh frozen custard is offered
in cups, cones, waffle cones, specialty sundaes and "Spoonbenders", a
blended combination of custard and various toppings. In addition to fresh
vanilla frozen custard, management has developed several other proprietary
flavors to be offered seasonally and on a rotating basis in fiscal 2002.
Good Times was initially developed as a drive-through only, limited menu
hamburger restaurant concept featuring high quality products and extremely fast
service. The Company plans to develop additional double drive-through
restaurants in
As of
Good Times estimates that it will cost a franchisee on average approximately
$475,000 to $625,000 to open a Good Times double drive-through restaurant,
including pre-opening costs and working capital, assuming the land is leased. A
franchisee typically will pay a royalty of 4% of net sales, an advertising fee
of at least 0.5% of net sales, plus participation in regional advertising up to
5% of net sales, or a higher amount approved by the advertising cooperative, and
initial development and franchise fees totaling $20,000 per restaurant. Among
the services and materials which Good Times provides to franchisees are site
selection assistance, plans and specifications for construction of the Good
Times Drive Thru restaurants, an operating manual that includes product
specifications and quality control procedures, training, on-site pre-opening
supervision and advice from time to time relating to operation of the franchised
restaurant. Good Times has entered into 12 franchise agreements in the
Restaurant companies that currently compete with Good Times in the Denver market
include McDonald's, Burger King, Wendy's and Carl's Jr. The Company's double
drive-through restaurant chains compete with Rally's Hamburgers and Checker's
Drive-In Restaurants.
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