Grill Concepts, Inc

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International Guild of Hospitality & Restaurant Managers

Grill Concepts, Inc., incorporated in November 1985, and its subsidiaries develop and operate casual dining restaurants under the name "Daily Grill" and fine dining restaurants under the name "The Grill on the Alley." In addition, the Company owns and operates, or has management or licensing agreements with respect to, other restaurant properties.

As of December 30, 2001 , the Company owned and operated 15 restaurants and managed or licensed five additional restaurants. They consisted of 10 Daily Grill restaurants, four The Grill on the Alley restaurants and one Pizzeria Uno restaurant that were owned and operated by the Company; two Daily Grill restaurants and a City Bar & Grill restaurant that were managed by the Company and two Daily Grill restaurants that were licensed by the Company. With the exception of three The Grill on the Alley restaurants and one Daily Grill restaurant, which were operated by partnerships, all of the Daily Grill and The Grill on the Alley restaurants that were owned and operated as of December 30, 2001 were solely owned and operated on a non-franchise basis by the Company. The Pizzeria Uno Restaurant was operated pursuant to a franchise agreement.

During 2001, the Company sold its Pizzeria Uno franchise in South Plainfield , New Jersey and opened The Grill on Hollywood in Hollywood , California . The Company continued to pursue a strategic growth plan whereby it plans to open, and/or convert, operate and/or manage Daily Grill and The Grill on the Alley restaurants in hotel properties in strategic markets throughout the United States . The Company entered into a strategic alliance with Starwood Hotels and Resorts Worldwide, Inc. to jointly develop its restaurant properties in Starwood hotels.

Daily Grill Restaurants

As of December 30, 2001 , the Company, through its subsidiary Grill Concepts, Inc. (GCI), owned and operated, managed or licensed 10 Daily Grill restaurants in Southern California , three Daily Grill restaurants in the Washington , D.C./Virginia market and one Daily Grill restaurant in Skokie , Illinois . Daily Grill restaurants are patterned after The Grill on the Alley in Beverly Hills, a fine dining, American-style grill restaurant that was acquired by the Company during 1996.

The Grill on the Alley was founded in the early 1980's to offer classic American foods in the tradition of the classic American dinner house. Each Daily Grill restaurant offers a similar extensive menu featuring over 100 items. The menu was designed to be reminiscent of the selection available at American-style grill restaurants of the 1930's and 1940's. Daily Grill offers such "signature" items as Cobb salad, Caesar salad, meatloaf with mashed potatoes, chicken pot pie, chicken burgers, hamburgers, rice pudding and fresh fruit cobbler.

The Grill on the Alley

As of December 30, 2001 , the Company, through GCI, owned and operated four The Grill on the Alley restaurants, one in Beverly Hills , California , one in San Jose , California , one in Chicago , Illinois and the newest in Hollywood , California , named The Grill on Hollywood . The original The Grill on the Alley is a fine dining, Beverly Hills restaurant that opened in 1984 and served as the model for the Daily Grill restaurants. The Grill on the Alley is set in the traditional style of the old-time grills of New York and San Francisco , with black-and-white marbled floors, polished wooden booths and deep green upholstery.

Pizzeria Uno Restaurant

As of December 30, 2001 , the Company, through its wholly owned subsidiary, operated a Pizzeria Uno Restaurant & Bar location in Cherry Hill , New Jersey (the Pizza Restaurant). The Pizza Restaurant offers a diverse menu, featuring gourmet, Chicago-style deep-dish pizzas, filled with ingredients such as fresh meats, spices, vegetables and cheese and baked to order. The Pizza Restaurant also offers a variety of sandwiches, hamburgers, appetizers, salads, desserts and beverages, including a full liquor selection. All of the menu items offered by the Pizza Restaurant are also available for delivery or carry-out.

Other Restaurant Activities

The Company, as of December 30, 2001, also provided management services for Daily Grill restaurants at the Burbank Hilton and the Georgetown Inn and for the City Bar & Grill in the San Jose Hilton. In addition, the Company had granted licenses to operate a Daily Grill at Los Angeles International Airport and a Daily Grill at the DoubleTree Hotel in Skokie , Illinois .

Daily Grill competitors include national and regional chains such as Cheesecake Factory and Houston 's, as well as local owner-operated restaurants. The primary competitors to the Company's Pizza Restaurants are casual theme restaurant chains such as Friday's and the Olive Garden.

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