Hard Rock Cafe International, Inc.

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International Guild of Hospitality & Restaurant Managers

Rock hard, eat hard, buy merchandise hard, even sleep hard at Hard Rock Cafe International. A subsidiary of UK conglomerate The Rank Group, the company operates the Hard Rock Cafe chain of theme restaurants, which serve up typical American food, as well as rock music memorabilia and plenty of Hard Rock branded merchandise. The company has more than 100 owned and franchised locations in 40 countries. Its collection of more than 60,000 items includes clothing, guitars, and photos. Hard Rock also operates a record label with Rhino Records, produces live music events, and owns four resort hotels and three casinos. Peter Morton and Isaac Tigrett opened the first Hard Rock Cafe in London in 1971. It plans to open the Hard Rock Vault, a museum of its $32 million collection of rock memorabilia, in Orlando in late 2002.

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