Restaurants
| Financial
Main Page | IGHRM
Main Page
Disclaimer:
International Guild of Hospitality & Restaurant Managers
Interallied
Group, Inc. (Interallied) is engaged in establishing and
marketing a monthly gourmet meal through its subsidiary, Dining
Experience, Inc., a development stage venture acquired by the
Company in March 1999. The first product and service to be
offered through Dining Experience will be its "gourmet
meal-of-the-month" program, which is designed to provide
fresh, gourmet meals directly to customers' homes by overnight
courier. The Company anticipates that Dining Experience will
commence operations in the third quarter of 2000.
The Company was initially organized in Nevada on May 27, 1975,
under the name European American Leasing Corporation. In
November 1993, the Company acquired Sunnyland Tours, Inc., a
corporation organized to engage in the restaurant business,
through a reverse acquisition. At that time, the Company changed
its name to Interallied Restaurant Group, Inc. In January 1999,
the Company adopted its current name, Interallied Group, Inc.
Under the Dining Experience gourmet meal-of-the month program,
each month, a member will receive all of the ingredients for a
gourmet meal pursuant to a recipe from a participating
restaurant. The Company intends to provide its members, by
overnight courier, substantially all ingredients for a meal,
accompanied by a recipe and instructions for preparation. The
Company's strategy is to market its program primarily through a
network of independent participants or
"member-marketers" in a multi-level marketing program,
while also marketing through its participating merchants.
Under the Company's marketing plan, each customer would receive
a membership card entitling the customer to certain additional
benefits. Each month, the member would receive a package
containing the ingredients, recipe and cooking instructions for
that month's featured entree. The ingredients to be provided
will include a main dish together with a vegetable and, should
the recipe provide, rice or pasta, as well as soup and/or an
appetizer, all condiments, dessert and salad. The only
ingredients not included will be dairy products and eggs. Meals
will be provided for a minimum of two persons.
Each monthly package also is expected to contain written
information, including: a complete history of the participating
restaurant and the city in which it is located; the restaurant
owner and the chef who created the recipe; the origin of the
main course; a list of the enclosed ingredients; and a
nutritional fact sheet. The Company intends to provide
instructions that will be easy to use and that will guide the
member through all steps in the preparation of the meal. The
instructions will be accompanied by full-color photographs to
assist in the creation of the meal.
The Company is negotiating with a number of upscale restaurants
from coast to coast to serve as participating restaurants. The
types of restaurants that the Company seeks as participants
range from cozy country inns to big city restaurants. To date,
the Company has entered into agreements with over 12
restaurants, including those that feature Italian, Spanish and
Continental cuisine. Under these agreements, the participating
restaurant will supply the recipe along with descriptions of the
restaurant, its owner and the chef, in consideration of the
Company's promotion of the restaurant through its
meal-of-the-month program.
The Company also has entered into an arrangement with an
unaffiliated firm in the Philadelphia area to deliver the meals
to plan members. This firm will obtain the ingredients required
by each monthly recipe, package the ingredients as well as the
written materials, and deliver the gourmet meal packages on the
Company's behalf. The Company is not required to maintain an
inventory. The heart of the Company's plan is creation of a
network of participants who will use the program and market it
to others. These member-marketers will be independent
contractors.
The Company is developing other programs that will feature
gourmet food and food related-items, such as a Wine-of-the-Month
program, dietetic, vegetarian and Kosher meal programs. Future
products are intended to include once-a-year picnic packages,
holiday season packages, spice racks, aged Balsamic Vinegar,
extra virgin olive oil and pasta serving bowls and plates.
The Company will compete for such participants with other
discount programs, such as Transmedia and programs sponsored by
credit card companies, such as American Express and Citibank
Visa, which offer products and services for dollars spent
Financial Main Page | IGHRM Main Page
©
1999-2000 International Guild of Hospitality and Restaurant Managers
Inc. All rights reserved.
ighrm@hospitalityguild.com
Disclaimer:
The data included within the Financial section is solely for information
and does not construe a recommendation and/or endorsement by IGHRM or its
members to invest funds with any of the companies listed. You are strongly urged
to obtain professional advice with qualified individuals or corporations for any
investments of funds.