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International Guild of Hospitality & Restaurant Managers
J. Alexander's Corporation operates 24 J. Alexander's full-service, casual
dining restaurants located in Tennessee, Ohio, Florida, Georgia, Kansas,
Alabama, Michigan, Illinois, Colorado, Texas, Kentucky and Louisiana. J.
Alexander's is a traditional restaurant with an American menu that features
prime ribs, hardwood-grilled steaks, seafood and chicken, pasta, salads and
soups, assorted sandwiches, appetizers and desserts and a full-service bar.
Each restaurant is generally open from 11:00 a.m. to 11:00 p.m., Monday through
Thursday, 11:00 a.m. to 12:00 a.m. on Friday and Saturday, and 11:00 a.m. to
10:00 p.m. on Sunday. Entrees available at lunch and dinner generally range in
price from $5.95 to $24.00. At the Company's restaurants, soups, sauces, salsa,
salad dressings and desserts are made daily from scratch, steaks, chicken and
seafood are grilled over genuine hardwood, all steaks are made from U.S.D.A.
(United States Department of Agriculture) Midwestern, corn-fed beef, aged a
minimum of 21 days, and imported Italian pasta, topped with fresh grated
parmesan cheese, is used. Desserts such as chocolate cake and carrot cake are
prepared in-house, and most restaurants bake featured croissants in house, as
well.
The J. Alexander's restaurants built from 1992 through a portion of 1996 have
generally been freestanding structures that contain approximately 7,400 square
feet and seat approximately 230 people. The exterior of these restaurants
typically combines brick, fieldstone and copper with awnings covering the
windows and entrance. The restaurants' interiors are designed to provide a
comfortable dining experience and feature high ceilings, wooden trusses with
exposed pipes and an open kitchen immediately adjacent to the reception area.
Consistent with the Company's intent to develop different looks for different
markets, the last three restaurants opened in 1996 represented a departure from
the warehouse-style building. The J. Alexander's in Troy, Michigan, is located
inside the Somerset Collection mall, and features a contemporary design. The
Chattanooga, Tennessee, J. Alexander's features a stucco-style exterior and
includes a number of other design features. Beginning with the Memphis,
Tennessee, restaurant opened in December 1996, a number of J. Alexander's
restaurants have been built based on a building design intended to provide a
high level of curb appeal, using exterior craftsman-style architecture with
natural materials such as stone, stained woods and weathering copper. The
Company developed a new building design in conjunction with its entry into the
Baton Rouge market during 1998, and utilized a similar building for its
restaurants in West Bloomfield, Michigan, and Cincinnati, Ohio. This building
design features interior finishes and materials that reflect the blend of
international and Craftsman architecture. Elements such as steel, concrete,
stone and glass are subtly incorporated to give a contemporary feel to the
space.
The Boca Raton, Florida, and Atlanta, Georgia, restaurants, opened in 2001,
maintain the Wrightian architectural style of the more recent J. Alexander's
designs. The buildings feature a high central-barreled roof and exposed
structural steel system over an open, symmetrical plan. Angled window wall
projections from the dining room provide a focus into the interior and create an
anchor for the building. A garden seating area for waiting is provided by the
patio and open trellis adjacent to the entrance, integrating the building into
the adjacent landscape. The Northbrook, Illinois, restaurant, which is expected
to open in late 2002, will be similar in design to the restaurants opened in
2001.
The Company is actively seeking to acquire additional sites for new J.
Alexander's restaurants, primarily in the midwestern and the southeastern areas
of the United States. Its plans are to open one to two new restaurants per year.
The timing of restaurant openings depends upon the selection and availability of
suitable sites and other factors. The Company has no plans to franchise J.
Alexander's restaurants.
©
1999-2000 International Guild of Hospitality and Restaurant Managers
Inc. All rights reserved.
ighrm@hospitalityguild.com
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and does not construe a recommendation and/or endorsement by IGHRM or its
members to invest funds with any of the companies listed. You are strongly urged
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investments of funds.