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International Guild of Hospitality & Restaurant Managers
Meritage Hospitality Group Inc.,
incorporated in 1986, is engaged in the quick-service restaurant business. The
Company is a Wendy's Old Fashioned Hamburgers restaurant franchisee in the
United States. Meritage serves approximately seven million customers annually
through its operation of 40 Wendy's restaurants in western and southern
Michigan. All restaurants are operated pursuant to franchise agreements with
Wendy's International, Inc., the franchisor of the nationally recognized
quick-service restaurant system that operates under the Wendy's brand name. The
Company's Wendy's restaurants are operated by Wendy's of Michigan, a limited
partnership that is owned by a wholly owned subsidiary of Meritage.
In 2001, Meritage opened eight new Wendy's restaurants and plans to open eight
to 10 additional Wendy's restaurants in fiscal 2002. The Company's primary
growth strategy is to expand its Wendy's business through the development of new
restaurants within its designated market area, and through the development
and/or acquisition of Wendy's restaurants in other market areas.
The Company's restaurants are located in the Michigan counties of Allegan,
Calhoun, Ionia, Kalamazoo, Kent, Muskegon, Newaygo, Ottawa and Van Buren. This
includes the metropolitan areas encompassing the cities of Grand Rapids,
Kalamazoo, Battle Creek, Muskegon and Holland. This geographical area generally
comprises Meritage's designated market area.
Each Wendy's restaurant offers a diverse menu containing a variety of food items
featuring hamburgers and chicken sandwiches, all of which are prepared to order
with the customer's choice of condiments. The Wendy's menu includes other items,
such as chili, baked and french fried potatoes, chicken nuggets, freshly
prepared salads, soft drinks, Frosty desserts and children's meals. Each Wendy's
restaurant features soft drink products supplied by the Pepsi-Cola Company and
its affiliates. Wendy's International maintains significant discretion over the
menu items that are offered in the Company's restaurants.
The Company's restaurants typically range from 2,700 to 3,400 square feet, with
a seating capacity of between 90 and 130 people, and are typically open from
10:00 a.m. until midnight. Generally, the dining areas are carpeted and informal
in design, with tables for two to four people. All restaurants also feature a
drive-through window. Sales from drive-through customers accounted for over half
of the total restaurant sales in fiscal 2001.
Meritage operates its restaurants pursuant to various agreements, including one
franchise agreement for each restaurant, with Wendy's International. These
agreements grant privileges, such as the right to utilize Wendy's
International's trademarks, service marks, designs and other proprietary rights,
such as Wendy's and Wendy's Old Fashioned Hamburgers, in connection with the
operation of its Wendy's restaurants. These agreements also impose requirements
regarding the preparation and quality of food products, the level of service,
capital improvements and general operating procedures. The franchise agreements
in place expire in approximately 16 years. Subject to certain conditions, the
Company can renew the franchise agreements for an additional 10 years.
The franchise agreements with Wendy's International provide that a change in the
operational control of Wendy's of Michigan or the removal of a guarantor of the
franchise agreements cannot occur without the prior consent of Wendy's
International. In addition, any proposed sale of the Wendy's business, interests
or franchise rights is subject to the consent of, and a right of first refusal
by, Wendy's International. These agreements also grant Wendy's International
wide discretion over many aspects of the restaurant operations, and often
require the consent of Wendy's International to carry out certain operational
transactions.
The Company competes with McDonald's, Burger King and Taco Bell.
©
1999-2000 International Guild of Hospitality and Restaurant Managers
Inc. All rights reserved.
ighrm@hospitalityguild.com
Disclaimer:
The data included within the Financial section is solely for information
and does not construe a recommendation and/or endorsement by IGHRM or its
members to invest funds with any of the companies listed. You are strongly urged
to obtain professional advice with qualified individuals or corporations for any
investments of funds.