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International Guild of Hospitality & Restaurant Managers
Business Summary
Nasdaq: PFCB
P.F. Chang's China Bistro, Inc. consists of full-service restaurants throughout the United States. As of December 31, 2000, P.F. Chang's owned and operated 52 full-service restaurants that feature a blend of traditional Chinese cuisine and American hospitality in a sophisticated, contemporary bistro setting. Its restaurants offer culinary creations, prepared from fresh ingredients, including herbs and spices imported directly from China. Its menu is focused on select dishes created to capture the distinct flavors and styles of the five major culinary regions of China (Canton, Hunan, Mongolia, Shanghai and Szechwan). The Company's restaurants operate under the name of P.F. Chang's China Bistro and Pei Wei Asian Diner (Pei Wei). Pei Wei is a limited-service restaurant that caters to a quicker, more casual dining experience than P.F. Chang's China Bistro..
Financial Summary
P.F. Chang's China Bistro owns and operates 52 full-service restaurants (as of 12/31/00) that feature a blend of traditional Chinese cuisine and American hospitality in a sophisticated, contemporary bistro setting. For the 13 weeks ended 4/1/01, revenues rose 41% to $72.4 million. Net income rose 63% to $3.9 million. Results reflect the opening of new restaurants, an increase in customer visits, a price increase and higher operating margins due to higher revenues.
P.F. Chang's
China Bistro, Inc., incorporated in 1996, operates two restaurant concepts that
are comprised of restaurants located throughout the United States. As of
December 31, 2000, P.F. Chang's owned and operated 52 full-service restaurants
that feature a blend of traditional Chinese cuisine and American hospitality in
a sophisticated, contemporary bistro setting. Its restaurants offer culinary
creations, prepared from fresh ingredients, including herbs and spices imported
directly from China. Its menu is focused on select dishes created to capture the
distinct flavors and styles of the five major culinary regions of China (Canton,
Hunan, Mongolia, Shanghai and Szechwan). The Company's restaurants operate under
the name of P.F. Chang's China Bistro and Pei Wei Asian Diner (Pei Wei). Pei Wei
is a limited-service restaurant that caters to a quicker, more casual dining
experience than P.F. Chang's China Bistro.
P.F. Chang's adheres to the Chinese culinary precepts of fan and t'sai, a
balancing of rice, noodles and grains with meat, seafood and vegetables. The
menu is highlighted by dishes such as Chang's Spicy Chicken, Orange Peel Beef,
Peking Ravioli, Chicken in Soothing Lettuce Wrap, Szechwan-Style Long Beans and
Dan Dan Noodles. Its traditional cuisine is complemented by a full-service bar
offering an extensive selection of wines, specialty drinks, Asian beers,
cappuccino and espresso. P.F. Chang's features a display kitchen, exhibition wok
cooking and a decor that includes wood and slate floors, mounted life-size terra
cotta replicas of Xi'an warriors and narrative murals, depicting 12th century
China. Slow-roasted Cantonese-style ducklings, chickens, BBQ spare ribs and BBQ
pork are prepared in vertical ovens, while handmade shrimp, pork and vegetable
dumplings, as well as flavorful fish and vegetables, are prepared in custom-made
steamer cabinets. MSG is not used in any P.F. Chang's menu items.
In addition to the core menu, the Company's full-service, or Bistro,
restaurants' menu also offers special lunch and dinner selections. These menus
offer specials developed by its executive chefs around the country and are
changed two to three times a year. Individual items that are well received by
guests migrate to the core menu. Fresh produce, seafood, meat, poultry and
specialty items that are specific to a certain region of the United States or to
a specific season are featured on a daily basis.
P.F. Chang's entrees range in price from $8.00 to $13.00, and its appetizers
range in price from $3.00 to $8.00. The average check per guest, including
alcoholic beverages, is approximately $17 to $18. Sales of alcoholic beverages,
featuring an extensive selection of wines, all of which are offered by the
glass, constitute approximately 20% of revenues. Lunch and dinner contribute
approximately 30% and 70% of revenues, respectively.
Pei Wei opened its first unit in July 2000 in the Phoenix, Arizona area. The
Company has committed to opening two additional Pei Wei units in the Phoenix
area and two in the Dallas, Texas area in 2001.
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