PopMail.com, Inc

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International Guild of Hospitality & Restaurant Managers

Business Summary
OTC: POPM

Financial Summary

PopMail.com is an online fan club marketing company that provides fan clubs and fan club services for recording artists, sports teams, and clients in the broadcast and entertainment industry. For the fiscal year ended 12/31/00, net sales totaled $3 million, up from $107 thousand. Net loss from continuing operations applicable to Common totalled $116 million, up from $22.3 million. Results reflect a full 12 months of EnewsNotifer revenues, offset by an asset-impairment charge and loss on asset sales.

Expanded Business Summary

PopMail.com, Inc. is an online fan club marketing company, connecting people with their passions. PopMail accomplishes this by providing official fan clubs and fan club services for recording artists, sports teams, and clients in the broadcast and entertainment industry. These marketing services include access to preferred tickets, merchandise, exclusive news, chat, discussion, permission marketing and vanity web based email, official fan sites and access to discounted products related to the artist, sport team and/or personality. PopMail consists of two divisions, the Internet marketing services division and the restaurant division.

In September 2000, the Company developed a formal plan for the divestiture of the restaurant division. On October 31, 2000, PopMail announced its intent to explore several divestiture options for its digital publishing company IZ.com. The Company stated that IZ. com does not fit its business model and that it will no longer support business opportunities that are still in development

Internet Division

The Company's Internet division consists of two companies, PopMail Network, Inc., (Network), a provider of permission and affinity based email services to broadcast stations, professional sports teams and other clients in the media and entertainment industries and the recently formed IZ.com, Inc. (IZ). The name "IZ" was borrowed from IZ. com Incorporated, which was acquired by PopMail in February 2000.

Network provides email services that allow its Clients to provide outbound distribution email messages to registrants of the services and network; and Web based affinity email accounts to visitors of the Company's Client's sites. Network has over 500 Clients in the broadcast, professional sports teams, media and entertainment industries. Network offers two proprietary e-mail services. Its ENEWSNOTIFIER is a permission marketing email service, which allows Clients to collect preference and demographic information from their customers and create a Member database. These organizations can then use this database to send out targeted, personalized and customized messages for marketing purposes. The PopMail is an affinity email service that allows Clients to offer free Web based email boxes on their home pages. Network currently generates revenue through annual license fees, monthly hosting fees, and set up fees

IZ produces Web content for ZD Net under contract at the direction of the journalist, Jesse Berst. The newsletter called the "Berst Alert" is part of the Web based information site called Jesse Berst's Anchor Desk. The content provided through the Berst Alert is in the form of an affinity email newsletter currently received by approximately 1.6 million registrants each day. IZ is paid a fee to produce the Berst Alert under a one-year non-cancelable agreement expiring in February 2001. IZ plans to create and establish email content newsletters through trusted agents (icons or personalities) with high affinity appeal within the current Network vertical markets: broadcast, media, sports and entertainment. IZ will resell content through Network to its network of affiliated Clients and will establish additional content vertical markets.

There are many companies that compete directly or indirectly with PopMail. Those in customer relationship management and outbound email production include public companies such as Critical Path, Digital Impact, Mail.com, Message Media, Inc., Kana Communications, Inc., 24/7 Media, Inc., and Exactis. IZ's competitors include InfoBeat, Lifeminders, YesMail and Netcreations.

Restaurant Division

PopMail's restaurant division develops, owns, and operates restaurants with multiple themed dining rooms designed to appeal to the upscale casual dining market. PopMail's restaurants differentiate themselves from the competition by offering its guests an enveloping experience that combines award-winning food with sophisticated, non-intrusive entertainment. Based on the concepts of travel, discovery and adventure, each restaurant provides guests with a dining experience in multiple themed environments that capture the romance, passion and nature of exotic locations throughout the world utilizing state-of-the-art technology in sound, video, lighting, scenery and decor. The Mall of America and Denver Pavilions Restaurants contain three dining rooms that replicate the environments of the lost City of Atlantis, the ancient Incan ruins of Machu Picchu in the Andes and the sweeping plains of the Serengeti desert in Tanzania, Africa.

The menu at each restaurant offers a broad range of cuisine from around the world, including " cultural fusion" menu items such as Barcelona Spring Rolls and Asian Tacos. Features include American, Asian, Jamaican, West Indian, Mexican and European tastes and textures. Menu items are freshly made, using only the highest quality fresh meats, produce, spices and other ingredients. The menu mirrors the exploratory journey and adventure society themes of the restaurants. Each restaurant also has a retail area located at the entrance that includes a collection of adult and children's casual clothing, including T-shirts, sweatshirts, shirts and caps, and a limited amount of other logo merchandise.

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Disclaimer:
The data included within the Financial section is solely for information and does not construe a recommendation and/or endorsement by IGHRM or its members to invest funds with any of the companies listed. You are strongly urged to obtain professional advice with qualified individuals or corporations for any investments of funds.