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International Guild of Hospitality & Restaurant Managers
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Sonic Corporation operates and franchises a chain of
drive-in restaurants in the
Sonic restaurants offer made-to-order hamburgers and other sandwiches, and feature Sonic signature items, such as extra-long cheese coneys, hand-battered onion rings, tater tots, specialty soft drinks including cherry limeades and slushes, and frozen desserts. In addition, the Company's restaurants offer certain other items during limited-time promotions. Sonic began offering a breakfast menu in certain test markets in October 1999. The breakfast menu is offered in markets comprising approximately 17% of all Sonic restaurants. Beginning in the spring of 2002, the Company plans to expand the number of restaurants offering the breakfast menu to about one-third of all Sonic restaurants. Those restaurants serving a breakfast menu are open beginning at and serve the full menu all day. Items on the breakfast menu include sausage, ham, or bacon with egg and cheese Toaster sandwiches, sausage and egg burritos, and specialty breakfast drinks.
The typical Sonic drive-in restaurant consists of a kitchen housed in a one-story building flanked by two canopy-covered rows of 24 to 36 parking spaces, with each space having its own intercom speaker system and menu board. In addition, since 1995, the Company has incorporated a drive-through service and patio seating area in most new restaurants. A few Sonic restaurants provide an indoor seating area. In fiscal year 1997, the Company began implementing a remodeling program to retrofit all Sonic drive-in restaurants. The retrofit includes new signage, new menu and speaker housings, and significant trade dress modifications to the exterior of each restaurant's building. The Company implemented the program on a market-by-market basis and as of
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