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International Guild of Hospitality & Restaurant Managers
Phone:
(405) 280-7654
Fax: (405) 280-7568
Sonic Corporation operates and franchises a chain of
drive-in restaurants in the
Sonic restaurants offer made-to-order hamburgers and other sandwiches, and
feature Sonic signature items, such as extra-long cheese coneys, hand-battered
onion rings, tater tots, specialty soft drinks including cherry limeades and
slushes, and frozen desserts. In addition, the Company's restaurants offer
certain other items during limited-time promotions. Sonic began offering a
breakfast menu in certain test markets in October 1999. The breakfast menu is
offered in markets comprising approximately 17% of all Sonic restaurants.
Beginning in the spring of 2002, the Company plans to expand the number of
restaurants offering the breakfast menu to about one-third of all Sonic
restaurants. Those restaurants serving a breakfast menu are open beginning at
As of
The typical Sonic drive-in restaurant consists of a kitchen housed in a
one-story building flanked by two canopy-covered rows of 24 to 36 parking
spaces, with each space having its own intercom speaker system and menu board.
In addition, since 1995, the Company has incorporated a drive-through service
and patio seating area in most new restaurants. A few Sonic restaurants provide
an indoor seating area. In fiscal year 1997, the Company began implementing a
remodeling program to retrofit all Sonic drive-in restaurants. The retrofit
includes new signage, new menu and speaker housings, and significant trade dress
modifications to the exterior of each restaurant's building. The Company
implemented the program on a market-by-market basis and as of
Disclaimer:
The data included within the Financial section is solely for information
and does not construe a recommendation and/or endorsement by IGHRM or its
members to invest funds with any of the companies listed. You are strongly
advised
to obtain professional advice with qualified individuals or corporations for any
investments of funds.
© 1999-2001 International Guild of Hospitality and Restaurant Managers
Inc. All rights reserved.
ighrm@hospitalityguild.com