$$APPLEBEE

Financial Main Page | IGHRM Main Page
Disclaimer:

International Guild of Hospitality & Restaurant Managers

4551 W. 107th Street, Suite 100
Overland Park , KS 66207
Phone: (913) 967-4000
Fax: (913) 341-1694
http://www.applebees.com

Applebee's International, Inc. develops, franchises and operates casual dining restaurants under the name Applebee's Neighborhood Grill & Bar. The Company offers a diverse menu of high quality, moderately priced food and beverage items consisting of traditional favorites and signature dishes. The restaurants feature a broad selection of entrees, including beef, chicken, seafood and pasta items prepared in a variety of cuisines, as well as appetizers, salads, sandwiches, specialty drinks and desserts.

Each Applebee's restaurant is designed as a neighborhood establishment featuring moderately priced, high quality food and beverage items, table service and a comfortable atmosphere. The Company's restaurants are designed to appeal to a wide range of customers, including young adults, senior citizens and families with young children.

During 1998, the Company initiated a strategy to enter into counties with a population of less than 50,000. Applebee's recognizes that small towns represent a market with significant potential. As of December 30, 2001 , there were a total of 92 restaurants open in these smaller markets, and the Company anticipates at least 150 restaurants to be opened long-term in small towns. Because of these factors, the Company expects that the Applebee's system will encompass at least 1,800 restaurants in the United States . The Company opened 25 new Applebee's restaurants in 2001 and anticipates opening approximately 25 new Applebee's restaurants in 2002. As of December 30, 2001 , there were 1,082 franchise restaurants. Franchisees opened 80 restaurants in 1999, 100 restaurants in 2000 and 84 restaurants in 2001. Applebee's anticipates between 80 and 90 franchise restaurant openings in 2002.

The Company has set certain specifications for the design of its restaurants. Restaurants are located in free-standing buildings, end caps of strip shopping centers, and shopping malls. Each restaurant has a bar, and many restaurants offer patio seating. The decor of each restaurant incorporates artifacts and memorabilia such as old movie posters, musical instruments and sports equipment. Restaurants also frequently display photographs, magazine articles and newspaper articles highlighting local history and personalities. These items give each restaurant an individual, neighborhood identity. The Company requires that each restaurant be remodeled every six years to embody the design elements of the prototype.

Disclaimer:
The data included within the Financial section is solely for information and does not construe a recommendation and/or endorsement by IGHRM or its members to invest funds with any of the companies listed. You are strongly urged to obtain professional advice with qualified individuals or corporations for any investments of funds.