International Guild of Hospitality & Restaurant Managers

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ABOUT THE AUTHOR

 

Lori Marcus has created a successful mix, combining two decades of bartending experience with a personal style admired and appreciated by customers and co-workers from coast to coast.

Throughout the 80's, Lori became well known for her strong mechanical bartending skills. After taking a break to open and operate a successful restaurant in Vermont, she moved west to Lake Tahoe and back to the bartending profession.

Returning behind the bar brought the realization that strong physical skills were no longer enough. With changing laws, products and attitudes, today's bartender must be versed in all areas of the profession. Bartending Inside-Out is the result of her extensive research and provides the knowledge necessary to reach this professional level of service.

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International Guild of Hospitality & Restaurant Managers

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TABLE OF CONTENTS

 
Introduction

 
Learning To Bartend
  Pouring techniques
  Layering drinks

 
Making Drinks
  Cocktail shakers, when to shake or stir
  Preparing glasses for service
  Bar brands to top shelf, "you call it"

 
The Making Of Alcoholic Beverages
  Fermentation and Distillation

 
Basic Spirits
  Brandy
  Gin
  Rum
  Tequila/Mezcal
  Vodka
  Whiskies
  Other spirits and liquors

 
Beer
  Types of beer
  How beer is made
  Packaging beer
  Draft beer
  Pouring hints
  How a keg works
  What is CO2?

 
Wine
  How wine is made
  Types of wine

 
Glassware

 
Ice

 
Drink Garnishes

 
Making Your Bar Work
  Teamwork
  Bar set up
  Keeping a happy an healthy bar
  Bartending do's and don'ts
  Streamlining service
  Working a service bar

 
Cash handling

 
Tips

 
Responsible Service
  Dealing with intoxicated customers
  Checking I.D.'s
  Protecting your establishment

 
Other Helpful Hints
  Bar cures
  Hangover helpers
  Toasts from around the world
  Metric conversions
  Bar tools

 
Glossary Of Terms And Definitions

 
Recipes
 

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International Guild of Hospitality & Restaurant Managers

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REVIEWS

"Head's up, bartenders, here's a book for you. Whether you're a rookie or an old pro, Lori Marcus' "Bartending Inside-Out" is a must. Marcus presents the ins and outs of bartending in clear, concise form, covering everything from how beer is made to how to pour it correctly. You'll find practical translations of bar-speak language such as "shaken," "stirred" and "straight-up." Marcus lays out the most common back bar beverages and explains their makeup and use. Her to-the-point, no-nonsense style makes "Bartending Inside-Out" one of the most easily read reference and learning tools available today."
_ Nightclub & Bar Magazine

"This guide is a wonderful reference for all our outlets. Insightful, well-rounded and a true necessity when the demand for knowledge is such a deciding factor for success!"
_ T. Cortopassi, Food and Beverage Manager, Harrah's Lake Tahoe

"Accurate, thorough and easy to read. Soon to be recognized as the best book in the bar industry. A highly recommended tool for management professionals that will enhance and complement all training programs."
_ W. Sasiadek, President/Consultant, Business Development Strategies

"Bartending Inside-Out is a superb reference guide for retailer and bartender alike."
_ M. Zaballos, Owner, Zs' Liquors, Santa Cruz, CA

"...a powerful tool for bartenders, managers, service personnel and the home enthusiast; a constant reference companion...refreshes the expert and offers details to the novice."
_ Larry Moore, The Promo Network

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International Guild of Hospitality & Restaurant Managers

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BARTENDING INSIDE-OUT
THE GUIDE TO PROFESSION, PROFIT & FUN

by Lori Marcus

Call toll-free 1.888.356.1701
(visa & mastercard)
-or-

send $14.95 + $3 shipping to:

Cadillac Press * P.O. Box 873 * Crystal Bay, NV * 89402
(NV residents add sales tax)

size 5.5 x 8.5 * 152 pages
ISBN# 0-9642019-9-2


Quantity discounts available for bulk purchases, sales promotions,
premiums, and fund raising.

Give the gift of knowledge!
For information contact - Cadillac Press - cpress@mail.telis.org
 

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