Technology Strategies
For the Hospitality Industry

Nyheim/McFadden/Connolly
(0-13-030504-9)
Estimated In stock March 1, 2004

BASIC APPROACH

Through corporate involvement and detailed presentation, Technology Strategies for the Hospitality Industry is a partnership book between industry and academia, which provides the reader with a current and thorough text on the hospitality industry’s technical side in an easy to follow format. This 11-chapter text is divided into two parts. Part one provides the future manager with a rock solid foundation of technical themes from hardware and software to networks and security. Part two details departmental specific applications such as restaurant management systems and global distribution systems as well as strategies for business intelligence and system procurement decisions.

Features

Ø www.prenhall.com/nyheim

Complementing the text is a companion web site where further chapter specific interaction and resources in the form of industry software, PowerPoint presentations, and additional case studies are provided for both the instructor and student.

 Chapter Interviews

Beginning each chapter is an interview with industry leaders, such as Robert S. Bennett of Pegasus Solutionsä and Alan Hayman from Micros/Fidelio,ä giving the reader professional answers, advice, and predictions.

 Case Studies

From hotels and restaurants to clubs and casinos, each chapter contains a cutting edge case study and learning activity.

TABLE OF CONTENTS

Preface
Part I: Foundations
Chapter 1 - Welcome to the World of Hospitality Information Technology, 2 - Using Hospitality Information Technology for Competitive Advantage, 3 - Computing Essentials, 4 - Networks and Security
Part II: Hospitality Information Systems Applications and Strategy, 5- E-Commerce Systems, 6- Restaurant Management Systems, 7- Property Management Systems and Interfaces, 8- Hotel Global Distribution Systems and Channels, 9 – Databases, 10 - The Power of Information, 11- Strategic Hospitality Technology Investment,
Glossary, Index, Industry Reference Web Pages, Appendices (HITIS, Yield Management/CRM, GDS, RFP)

 

Peter Nyheim
Instructor of Technology
Drexel University
Hospitality Management