Read about CURVWARE™ below

Curvware reinvents *Flat*ware
Curvware^TM provides an unparalleled experience of comfort and style 

(Sarasota, FL, April 1, 2003) – Curvware is changing the way people think about what they put between their fingers and their food.  After 500 years, there is a viable alternative to flatware (and chopsticks).  What makes them different?  First, this patented design provides comfort unobtainable with flatware.  Curvware is to flatware what the lever handle is to the round door knob.  Where flatware requires a great deal of fine motor skills, Curvware requires none.  This is especially meaningful to those with Carpal Tunnel Syndrome or Arthritis.  Comfort counts.  It is its unusual shape however, that is the ‘attention getter’; especially with the fashion conscious.  This is why more than 80% of brides-to-be surveyed said they would put Curvware in their registry. 

Curvware doesn’t “nest”.  Nesting is why flatware comes out of a dishwasher dirty.  Forks stick together with other forks; spoons stick together with other spoons; and a diner finds food encrustation on the utensils.  Not so with Curvware.  They have a proprietary rack system for commercial use which drastically reduces labor and assures a hygienic solution flatware causes.

Curvware^TM is the brainchild of an Italian/American designer (Mark Wilson) who has lived on both sides of the ocean and has made a point of combining Italian Design with American practicality.  This is exactly what you see and feel when you use this product.  The elegant curves have a softness that is only experienced when you hold them.  Hand crafted in northern Italy of 18/10 stainless, the finishes are impeccable.  The company has designs for rack for home use as well as well as serving pieces that will follow the launch of this first line. 

While the style and comfort appeals to the user, the foodservice industry is focused on the labor and hygiene problems Curvware solves.  Washing flatware is labor intensive and represents a potentially serious health hazard.  The vast majority of restaurants do not wash their flatware according to health department code.  The Curvware^TM solution includes a rack design that makes it much easier and quicker to wash the product effectively and store them without ever touching them.  

Lois Bloom of FOOD ARTS Magazine says… “As ergonomic state-of-the-art stainless steel flatware, The Flamingo epitomizes functional art”.

June Bride: “This is way cool.  I am definitely putting this in my bridal registry!”

Aaron Fodiman of TAMPA BAY Magazine says … “Years from now when you use Curvware, and you will, think of me, I believed in it first.”

Renown Chef Roberto Donna of GALILEO RESTAURANT says … “Curvware are good fun tools to make dining more interesting.”

Clifford Gross, Ph.D., one of the country’s leading ergonomists says … “The beauty of the design is that it goes away from the pinch grasp and goes to the power grasp.  So right there it leverages more muscles in the hand and forearm.  This is smart design.”

Contact: Mark Wilson   - 941-504-0013    http://www.curvware.com